File:Simkovicova Martina new not normal nove nie normalne 2021.pdf

new *not normal / nové *nie normálne

by Martina Šimkovičová

Waves of lockdowns across Europe during 2020 and regulations in 2021 are eliminating or drastically limiting public events, from spontaneous, fast-paced citizens’ assemblies to complex cultural events. Efforts to humanize this situation through phrases such as the “new normal” and “covid marketing”, the goals of which is demonstrating responsibility to visitors and seeking to sustain and organize the event, often border the commodification of fear in the public sphere and its permanent incorporation into social organization. The task is a rather complicated one: how to convey a friendly atmosphere of a shared, intimate experience to visitors, when we inform them about disinfection, spacing and risk management at every opportunity?

 Self-published, First edition, 2021
 Slovak/English
 62 pages 
 ISBN 978-80-570-3624-1  

Tags: artists publishing, affect, art, photography, pandemic, culture, audience, public sphere